Summary: According to gulfnews.com, the United Arab Emirates has recently launched an attractive scheme, creating a unique opportunity for drivers. This...
According to gulfnews.com, the United Arab Emirates has recently launched an attractive scheme, creating a unique opportunity for drivers. This scheme, known as 'Fuel Rewards for Real Estate', allows customers to invest partially in real estate using their fuel loyalty rewards. This initiative is an innovative step towards the convergence of consumer rewards and financial and real estate technologies.
Emirates Oil Company PJSC has signed an agreement with PRYPCO Blocks that allows users to convert their loyalty points into coupons that can be used to purchase fractional shares in real estate investments. The entry levels start from 2000 dirhams, and new users will also be greeted with a welcome credit of 350 dirhams to kickstart their investment.
Ali bin Zayed Al-Falasi, Chief Retail Officer in the UAE, noted that this collaboration represents significant changes in how loyalty programs operate in the digital world. He emphasized that this scheme connects daily expenses with investment opportunities, enabling customers to benefit from their fuel costs while gaining access to digital assets.
This initiative not only helps create long-term value for customers but also signifies a transformation in investment practices in the UAE. With this move, the Emirates brand aims to convey to its customers that every time they stop at a gas station, they are actually taking a step towards their financial future.
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